Past Attractions (1/1)

Video

1995 theatrical trailer for Amy Heckerling’s Clueless, the first and best example of that cute/meta/poppy teensploitation which would become a standard in years to come (or, a simple throwback to the Valley Girl era).

As slang-heavy as they come, a lot of dialogue bits made the cut (including Cher’s big speech about U.S. diplomacy), proving that the marketing department had at least some faith in Heckerling’s snappy banter as a box office draw: interestingly enough, one major subplot is featured only as a blink-and-you’ll-miss-it moment, while the whole Emma-esque point of Cher’s character is nowhere to be found.

Check out a teaser trailer here - hilarious Cher-and-Dionne mini-teasers were being shown on Mtv at the time [one was about the proper etiquette for ordering just a glass of water at a restaurant, another about the perils of cybersex - how Nineties] but they seem to have vanished online. Sob.

18-Feb 2009